Pentagon · OpenAI · U.S. · NBC News Tech
To counteract a spooky economy, America gears up to spend on Halloween candy
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This Halloween, the fright isn’t at the haunted house.
Key facts
- Still, the National Retail Federation projects that Halloween spending will soar to $13.5 billion this season, with 96% of Halloween shoppers expecting to buy sweets
- Mynatt, 21, said she usually spends around $50 for Halloween candy
- The price of nonchocolate candy items has averaged $3.31 this year, up 1.8% from last year, according to PwC
- Extreme weather in key cocoa-producing countries like Ivory Coast and Ghana sent global cocoa prices soaring, they quadrupled from January 2023 to January 2025, according to data
Summary
“I’m walking to save a little bit of money,” said Lakisha Reardon, a legal assistant. Reardon said she has especially seen her electric bill spike this year. “I’m ready to invest in candles,” she said. Average prices for chewing gum and candy have soared 8.1% over the last year, according to the Bureau of Labor Statistics. Despite the higher prices, Americans are still buying treats.