Mark Zuckerberg · Meta · Instagram · Facebook · The Guardian Technology
Issued after the release of the documentary Molly vs the Machines this year, which recreates moments from the inquest
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Meta said its thoughts “remain with Molly’s friends and her family”.
Key facts
- In the 30-second ad before The Social Reckoning, released on Friday, Ian Russell says “too little has changed” since the death of his 14-year-old daughter, who took her own life in 2017 after viewing
- Bauer Media Audio, the owner of the Absolute Radio, Kiss and Jazz FM brands, is also donating free advertising space to MRF for a separate advert, also voiced by Russell, in which he asks parents
- Haugen is played by the Oscar winner Mikey Madison, while Zuckerberg is played by Succession’s Jeremy Strong
- The 2022 inquest into Molly’s death was a landmark moment for online safety
Summary
Molly Russell’s father will tell UK cinemagoers that “Instagram helped kill my daughter” in an advert to be shown before screenings of a new film about Mark Zuckerberg’s social media empire. In the 30-second ad before The Social Reckoning, released on Friday, Ian Russell says “too little has changed” since the death of his 14-year-old daughter, who took her own life in 2017 after viewing harmful content on Instagram. He will ask viewers to donate to the Molly Rose Foundation (MRF) to “stop companies like Meta endangering young people like Molly”. The ad will be screened at Everyman, Curzon, Showcase and AMC cinemas showing the film in the UK after the cinema advertising company Pearl & Dean offered space to MRF for free. Speaking directly to the audience, Russell will say: “The reporter has said it for years: Instagram helped kill their daughter.