Gemini · Google · Claude · TechCrunch AI
Google brings agentic AI to Gemini, starting with businesses
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At a Google Cloud event on Thursday, the company announced it’s bringing its Gemini AI into the agentic age, with the launch of a unified agent that can not only answer questions but also get things done on the user’s behalf, all from a single interface.
Key facts
- The agent’s early testers included sportswear brand On, Shopify, and PayPal, and noted that Gemini Enterprise customers include large businesses like BNP Paribas, Bradesco, Merck, Orange Spain
- The company still has a good shot at achieving scale for its agentic efforts, as Google CEO Sundar Pichai pointed out at the event’s start, Gemini today has over 1 billion monthly active users
- The agent will be accessible from iOS and Android mobile devices, Windows and Mac desktops, the command line interface, Google Workspace, Microsoft 365, ServiceNow, and Slack
- Thomas Kurian, CEO of Google Cloud, explained that the new agent can be given “objectives, not instructions
Summary
The move comes as AI tools have been moving beyond being conversational experiences to those that can take ownership of assigned tasks, generate code, schedule meetings, book appointments and travel, and more. The company still has a good shot at achieving scale for its agentic efforts, as Google CEO Sundar Pichai pointed out at the event’s start, Gemini today has over 1 billion monthly active users. Given Gemini’s adoption in the corporate world, Google will initially focus on bringing the agent to businesses before later rolling it out to consumers.