Snowflake · The Information · United Kingdom · BBC Technology
Meanwhile Snowflake - whose tools are used by dozens of firms to collect
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The company's services have, however, been the subject of many high profile data breaches in recent years.
Key facts
- The British retailer has a substantial global footprint
- serving around 17 million customers each year across more than 150 markets
- Users of the Asos app appeared to have received the alarming notification at around 10:00 BST on Tuesday
- At first I thought it was an ad or a fun promotion like 'ASOS HACKED get 50% off everything for a limited time only'," Jodie, an analyst from Edinburgh, told the BBC
- The company has not as of yet informed the UK's data watchdog, the Information Commission's Office (ICO), about any breach
Summary
Asos says it is investigating "unauthorised activity" involving third-party platforms it uses after customers received a notification from its app sent by hackers. Dozens of people told the BBC they received the strange "ASOS HACKED" message from the clothing and beauty store's app on Tuesday morning - with some saying it left them "scared" to open the app. The notification was addressed to the company's data protection officer and IT teams in what cyber security experts said looked like a "brazen" extortion attempt. Asos acknowledged the "unauthorised customer notification" on Tuesday afternoon, saying some "basic personal information" may have been accessed. In an email to customers on Tuesday night, the company apologised and urged customers not to engage with the notification.