Nvidia has debuted that the Shield TV Pro is getting $100 more expensive, effective immediately
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The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media.
Key facts
- The PS5 Pro, for example, has gone from $699.99 at launch in 2024 to $899.99 today
- Starting October 2, SHIELD Pro will be priced at $299
- The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price
- Nvidia has announced that the Shield TV Pro is getting $100 more expensive, effective immediately
Summary
The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it’s getting more expensive. Nvidia has confirmed that you can blame AI for the higher Shield TV pricing. When Ars Technica talked to Nvidia’s Andrew Bell earlier this year, he framed the Shield as a passion project, but it looks like passion projects still have to pay the bills at Nvidia. Nvidia isn’t a victim here, though. The PS5 Pro, for example, has gone from $699.99 at launch in 2024 to $899.99 today.