Mark Zuckerberg · Meta · Stripe · CNBC Technology
PayPal has also been debuted as a Muse payment provider, but isn't available
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Meta CEO Mark Zuckerberg said at Meta Connect that the company will take a small fee on transactions.
Key facts
- Morning Consult found that 59% of U.S. adults said price-gouging was a "major concern" with AI-driven dynamic pricing in a January survey
- Meta CEO Mark Zuckerberg said at Meta Connect that the company will take a small fee on transactions
- Luca Cian, a professor at the University of Virginia Darden School of Business specializing in psychological responses to AI, said the funneling of shopping into a singular agentic shopping
- For payment, Muse can check out with Meta's tech payment partners like Link by Stripe or Shopify Shop Pay, which you have to connect
Summary
Meta's new artificial intelligence agent Muse promises to make everything from booking appointments to building playlists easier, but its rollout of agentic shopping, in particular, has the tech and retail realms buzzing. Shopping has quickly become one of Muse's biggest usage drivers, a Meta spokesperson said. After an initial setup, shopping is as easy as asking your Muse agent to find an item you are interested in. The agent will browse retail sites to scan for items that fit your request, then offer suggested listings within the Muse app and website. If you choose to check out with Muse, it will prep the checkout for you and show you an "approval card" with order details for you to confirm.