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Trump's AI rebrand causes 'record' demand for Slovenian website names

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President Trump in a blue suit and red tie, which has an american flag pin badge on the jacket, sitting in front of white red and blue flag background. The word United States is in front of him.

Donald Trump's push to rename AI may be behind an "unprecedented" rise in registrations for domain names in Slovenia, according to its official national registry.

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Summary

The US president wants AI to be called "super intelligence" - or SI - the same initials used by Slovenian websites. Register.si spokeswoman Klara Herman said 44,000 web addresses with the.si suffix had been registered in September, compared to less than 2,000 in August - an increase of more than 2,100%. She said the scale of activity in late September was "unprecedented" compared to the previous 12 months. Trump called for the technology to be renamed during his speech to the United Nations General Assembly in New York on 11 September.

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