Mark Zuckerberg · Meta · AI Agent · Facebook · The Register
New business unit to be led by former MongoDB CEO 'CJ' Desai
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Meta continued its search for profits at the bottom of the AI rabbit hole on Monday when CEO Mark Zuckerberg announced the formation of an enterprise services business built on the back of its Muse models and agent harnesses.
Key facts
- The Social Network recently agreed to an $18 billion settlement over allegations it employed additive features that negatively affected children's health
- Desai gets the job of convincing enterprises to embrace Meta, an idea that flopped in 2016 when the company introduced Facebook At Work, a version of its social networks tuned for internal
- Initially, they will focus on bringing their full technology stack, including the Muse agent, Meta Business Agent, Muse API, Muse Code, and more to businesses and developers to help them grow
- New business unit to be led by former MongoDB CEO 'CJ' Desai
Summary
New business unit to be led by former MongoDB CEO 'CJ' Desai. Meta uses its social networking and messaging services to gather data about users so it can use AI-powered recommender systems to present targeted ads, a service its advertiser customers find valuable. The company has edged toward having LLMs write those ads and also imagines AI managing some aspects of advertisers' businesses, such as responding to customer inquiries. With the new Meta Enterprise Platform, the company is now trying to capitalize on more than the fact businesses can't help but to have a presence on its social media properties.