Anthropic · OpenAI · GPT · Fortune Technology
Robinhood just published trading agents to millions—and investing may never be the same
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Starting this week, all of Robinhood’s roughly 29 million customers will have access to trading agents powered by OpenAI and Anthropic.
Key facts
- In a demonstration viewed by Fortune, a Robinhood user was invited to give their agent a name, and then choose either OpenAI’s GPT-6 Luna, its GPT-6 Sol, or Anthropic’s Opus 4.8
- Starting this week, all of Robinhood’s roughly 29 million customers will have access to trading agents powered by OpenAI and Anthropic
- The Robinhood Agents service will also provide users with free access to a series of data providers, such as Unusual Whales and the crypto-focused Token Terminal, for a limited period
- And as of late September, various agents are transacting on Robinhood’s platform nearly 30 million times a day
Summary
The rollout, which coincided with Robinhood’s annual HOOD summit, follows a move by the company in May to release a so-called MCP tool that allows technical users to hook up their own agents to its trading platform. While AI has been creeping into every corner of finance, Robinhood is the first to release a nontechnical trading agent for a giant customer base—a step that has the potential to alter how Americans invest, and that could have ripple effects on markets more broadly.