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Google tests direct purchases from Flipkart through Gemini in India

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Google tests direct purchases from Flipkart through Gemini in India.

Google / Wikimedia Commons (Public domain)

Key facts

Summary

The search giant's AI assistant is learning to shop for you, starting with one of India's biggest e-commerce platforms. Google is piloting a feature that lets select users in India buy products from Flipkart without ever leaving the Gemini app or AI Mode in Search. The feature sits under Google’s growing umbrella of “agentic commerce.” The AI doesn’t answer your question about which laptop to buy. Powering this capability is the Universal Commerce Protocol, an open standard Google introduced in January 2026. On the payment side, Google Pay serves as the primary checkout method for Gemini purchases, with PayPal support on the roadmap.

#Gemini #Google #India