Gemini · Google · India · OpenAI · TechCrunch AI
Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India
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◎ Multiple-sources
Google has started testing a way for shoppers in India to buy products from Walmart-owned Flipkart directly through Gemini and AI Mode, as the search giant looks to expand its AI services from product discovery into transactions.
Key facts
- Earlier this year, it introduced the Universal Commerce Protocol (UCP) as an open standard designed to let AI agents interact with retailers across the shopping journey, including checkout
- The Flipkart test seen by TechCrunch appears different from the Google-hosted checkout experience the Gemini maker demonstrated earlier
- Google has separately been building technology aimed at making purchases possible through its AI services
- For now, the Buy option is not appearing across all retailers surfaced by Google’s AI services
Summary
Users in the test see a “Buy” button on select Flipkart product listings appearing in Gemini and Google’s AI Mode, which takes them directly to a Flipkart checkout flow without leaving the AI interface, according to people familiar with the matter and an experience seen by TechCrunch. The early test is limited to some users and a small selection of products, including smartphones, electronics, and mobile accessories, the people told TechCrunch. Google plans to roll out the experience more broadly later in October, ahead of India’s festive shopping season, one of the people said.