Copilot · Microsoft · Tom's Hardware
Microsoft quietly drops Copilot+ branding from new laptops
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Microsoft launched the Copilot+ brand in 2024 to differentiate its offerings with local AI capabilities from other devices that do not have NPUs or fail to meet the minimum 40+ TOPS requirement.
Key facts
- Microsoft Surface CVP Brett Ostrum confirmed this to Windows Central sidelines of Snapdragon Summit 2026
- Microsoft launched the Copilot+ brand in 2024 to differentiate its offerings with local AI capabilities from other devices that do not have NPUs or fail to meet the minimum 40+ TOPS requirement
- In fact, one AI consultant mapped out Microsoft Copilot products and discovered more than 80 unique offerings, with many more possibly unaccounted
- It’s still unclear if the quiet sunset of the Copilot+ brand means that every Windows 11 PC will now get all the AI features that were once locked behind the name
Summary
America’s AI chip rules keep changing, and the rest of the world is paying the price. GTC 2026: Ian Buck press Q&A transcript, VP of Hyperscale and HPC speaks out on shelving CPX and shipping LPU decode this year. Demand for data center CPUs has surged, and AI agents are responsible. “These are not called Copilot+ PCs,” Ostrum said. The company also said that it’s scaling back Copilot’s presence in Windows 11, promising to improve the operating system’s performance, reliability, and updates.