Mark Zuckerberg · Meta · Instagram · Wired · Wired
Why Does It Look Like a Kids’ Toy
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Meta’s Muse mascot is named Jolly.
Key facts
- The team require everyone using the Muse app to provide their date of birth, they block people they detect may be under 18 from creating an account, and they do additional checks to help ensure people who say
- The adorable aesthetic of Muse’s mascot also draws me in, a 32-year-old man living in San Francisco
- At the company’s recent Meta Connect event, CEO Mark Zuckerberg’s furry Muse donned a toga and laurel wreath
- Mona Sarantakos, vice president of Product Management at Meta Superintelligence Labs, describes the design process for Muse as leaning into “delightful” elements and meant to feel less awkward
Summary
At the company’s recent Meta Connect event, CEO Mark Zuckerberg’s furry Muse donned a toga and laurel wreath. Although Muse’s ability to complete digital tasks rocketed it to the top of the app charts, its Labubu-adjacent mascot latched this agent onto the cultural zeitgeist. "This is a story in search of a story,” Meta spokesperson Daniel Roberts tells WIRED. Mona Sarantakos, vice president of Product Management at Meta Superintelligence Labs, describes the design process for Muse as leaning into “delightful” elements and meant to feel less awkward than chatting with “a corporate logo or entity," she co-authored around Muse's release. Youth advocates are already pushing back against Meta’s Muse mascot.