Mark Zuckerberg · AI Agent · Meta · Amazon · Decrypt
Muse launched on September 8 and already claims more than 2.5 million downloads
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Charm puts a small, customizable animated avatar—Meta calls it Jolly—on a roughly 2-inch touchscreen.
Key facts
- Meta closed its Connect 2026 keynote on September 23 with a keychain that hooks you on AI
- Muse launched on September 8 and already claims more than 2.5 million downloads
- Charm puts a small, customizable animated avatar—Meta calls it Jolly—on a roughly 2-inch touchscreen
- Mark Zuckerberg pulled out a small, puck-shaped device about the size of an old Tamagotchi and called it Muse Charm, a physical way to carry around Muse, the company's personal AI agent
Summary
Meta unveiled Muse Charm as a surprise closer to its Connect 2026 keynote on September 23, a keychain-sized device for talking to its Muse AI agent without opening a phone. The device packs a roughly 2-inch touchscreen, a fingerprint sensor, front and rear cameras, and its own 5G connection, and Meta says it plans to ship it in December. The reveal landed days after Muse read a tech columnist's private iMessages without permission, then invented an explanation for how it knew. Meta closed its Connect 2026 keynote on September 23 with a keychain that hooks you on AI. Mark Zuckerberg pulled out a small, puck-shaped device about the size of an old Tamagotchi and called it Muse Charm, a physical way to carry around Muse, the company's personal AI agent.