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How brokerage Compass sold its 83,000 real estate agents on the apply of AI
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When Compass recently debuted a new AI assistant to 83,000 real estate agents, the company’s senior leadership used every sales tactic in their arsenal to encourage adoption.
Key facts
- Compass reports that within weeks of when it debuted its AI Assistant in July, about 15,000 agents generated more than 97,000 conversations
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- When Compass recently debuted a new AI assistant to 83,000 real estate agents, the company’s senior leadership used every sales tactic in their arsenal to encourage adoption
Summary
The real-estate brokerage held a demo day to announce the launch of the new tool, called AI Assistant, which was watched live by more than 10,000 Compass agents. Since then, senior leaders have visited the company’s local offices to promote AI Assistant. “It takes a lot of work to get agents to adopt these tools,” says Golod. Compass reports that within weeks of when it debuted its AI Assistant in July, about 15,000 agents generated more than 97,000 conversations.