Anthropic · AI Agent · OpenAI · Amazon · Apple · Meta · Fortune Technology
Meta’s Muse AI is exploding in popularity—and already drawing heated backlash from another tech giant
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Meta’s new AI agent app is quickly taking hold of the consumer market, unseating ChatGPT as the top free app on Apple’s App Store in recent days.
Key facts
- Named Muse, the app, which uses Meta’s latest Muse Spark AI model, connects users to a range of services that its AI agent autonomously handles
- The team are moving toward a world where agents will increasingly act as their representatives online,” Liat Ben-Zur, CEO of executive consultancy LBZ Advisory and former Microsoft Vice President of Consumer
- CEO Andy Jassy has also said Amazon is exploring AI shopping agent partnerships with third-party companies
- It is only a matter of time before there is an Apple and Google version of Muse and possibly TikTok, in addition to the frontier LLM agents,” Nikesh Arora, chief executive at Palo Alto Networks
Summary
Named Muse, the app, which uses Meta’s latest Muse Spark AI model, connects users to a range of services that its AI agent autonomously handles. Not everyone is rolling out the red carpet for Meta’s Muse, however. “It is only a matter of time before there is an Apple and Google version of Muse and possibly TikTok, in addition to the frontier LLM agents,” Nikesh Arora, chief executive at Palo Alto Networks, wrote on X. Muse’s break-out success represents a much needed victory for Meta in the AI arena, following a series of struggles by the company to compete with frontier labs like OpenAI and Anthropic.