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Kraken's announcement describes this as a way to become easier to spot inside applications people already apply

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X isn't becoming an exchange, and the trade itself still happens at Kraken.

Key facts

Summary

01 Kraken joined X's Cashtag program, linking crypto tickers directly to its trading platform. 02 The integration shortens the path between discovering an asset on social media and reaching an exchange to buy it. 03 As trading moves closer to the feed, posts and algorithms could gain more influence over investment decisions. Crypto Twitter (now X) has always been a place where someone with an illustrated animal for a profile picture can explain why your financial future depends on a token you learned about. Kraken joined X's US Cashtag partner program on Sept. 16, giving users another route from tickers such as $BTC to its exchange.

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#X #Bitcoin #Ethereum #X