TikTok · Instagram · TechCrunch AI
ScrollEd wants to turn textbooks into TikTok
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Society has spent a lot of time bemoaning their digitally addled minds and goldfish-like attention spans, pointing the finger of blame at doomscrolling as the reason they can’t sit down and read a book or study for exams.
Key facts
- Gupta bootstrapped ScrollEd this year alongside his co-founder and wife Rebecca Neff after the two both noticed feeling dissatisfied after doomscrolling before bed
- As you scroll, the content shows up as AI-generated video, audio, text, or even interactive quizzes
- ScrollEd has built an app that allows the user to turn any text file, including dry PDFs or text books, into a feed that feels a lot like Instagram Reels or TikTok
- A short video can make you curious; following that curiosity can mean searching for another explanation or leaving the app,” Gupta continued
Summary
ScrollEd has built an app that allows the user to turn any text file, including dry PDFs or text books, into a feed that feels a lot like Instagram Reels or TikTok. “The younger generation is increasingly going short form, vertical feed only (especially the 18 year olds we’ve spoken to!), and this poses challenges for any kind of media that requires depth,” Utsav Gupta, ScrollEd’s co-founder, told TechCrunch in an email. “A short video can make you curious; following that curiosity can mean searching for another explanation or leaving the app,” Gupta continued. Gupta bootstrapped ScrollEd this year alongside his co-founder and wife Rebecca Neff after the two both noticed feeling dissatisfied after doomscrolling before bed.