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Football drives GOP's TV ad blitz for the midterms
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Republicans scrambling for midterm momentum are making a massive bet on football, pouring millions into advertising during the country's biggest NFL and college games.
Key facts
- Across the country, Republicans are trying to hold onto male voters, football's core audience and a critical part of President Trump's 2024 coalition
- In 2024, Republicans spent millions on ads during football games attacking Kamala Harris over transgender issues, including transgender women participating in women's sports
- The White House is joining in with football-themed social posts, including one showing Trump dancing to Fox's NFL theme
- Republicans scrambling for midterm momentum are making a massive bet on football, pouring millions into advertising during the country's biggest NFL and college games
Summary
Across the country, Republicans are trying to hold onto male voters, football's core audience and a critical part of President Trump's 2024 coalition. After winning 55% of the male vote in 2024, Trump has seen his standing with men deteriorate. The signs of slippage are particularly clear among young men. Part of Republicans' plan to try to change the midterm vibe is to capitalize on their financial advantage by dominating the football airwaves.