Circle · Bitcoin · CryptoSlate
That's what Chelsea can sell Circle that a blockchain can't: cultural familiarity
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USDC already knows how to stay near a dollar.
Key facts
- Circle reported $668 million in reserve income for the second quarter, compared with $701 million in total revenue and reserve income
- In a July freedom-of-information response, the FCA said it had written to 21 clubs, including all 20 then in the Premier League
- But Circle isn't Chelsea's only crypto partner: the club also renewed its partnership with BingX for the 2026/27 season
- Circle and USDC branding will appear as Chelsea's principal front-of-shirt sponsor across the men's, women's, and academy teams for the 2026/27 season
Summary
01 Circle put USDC on Chelsea’s shirt, taking its stablecoin brand to millions of football fans. 02 More USDC in circulation can grow the reserve base that generates most of Circle’s revenue. 03 Chelsea can make USDC familiar, but recognition doesn’t mean fans understand what they’re being offered. Chelsea has found a cool new shirt sponsor whose main product is…a stablecoin? USDC is designed to be worth one dollar.