Copilot · GitHub · Japan · South Korea · GitHub Blog
Every morning, a cron-triggered workflow fetches the latest registrants for every open event and shares the cleaned-up list
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The reporter run marketing for GitHub in Japan and Korea, and events are the heartbeat of it: a recurring webinar series for enterprise developers, community meetups in Tokyo, invite-only executive sessions in Seoul.
Key facts
- API or CLI, the requirement is the same: a scriptable way
- While none of these tasks are hard on their own, they’re an opportunity to paste the wrong link, skip a day, or misspell a campaign name that 15 downstream reports depend
- Everything a repository gives developers, it gave their marketing workflow for free: history, visibility, review, and a URL for every decision
- One thing made this possible, and it has nothing to do with events specifically: their event management platform exposes an API
Summary
Generate a set of UTM-tagged links: one for each channel, each formatted so. Draft the invitation email and file a request with the team that sends it. Every morning until the event: download the registrant list, clean it up, post a status update for stakeholders. After the event: export the attendees, reshape the list for a CRM upload, tag the right records, and write a report.