Coinbase · Decrypt
Coinbase Wallet Rebrands to Chase 'Anything, Anywhere' Trading as Robinhood Chain Heats Up
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★ Tier-1 Source
Coinbase plans to rebrand the Base App back to Coinbase Wallet, restoring the product’s original name as its focus shifts toward trading across blockchain networks and away from its social-first ambitions.
Key facts
- The move comes roughly 14 months after Coinbase unveiled Base App in Los Angeles in July 2025, rebranding Coinbase Wallet into an “everything app” combining crypto trading, social networking
- For Ryan Kass, Coinbase Wallet’s head of product, the rebrand reflects the app’s expansion beyond Base into a multichain trading platform
- Right now, Robinhood Chain is hot, but Base Chain is fast and offers super cheap fees,” he said
- Coinbase plans to rebrand the Base App back to Coinbase Wallet, restoring the product’s original name as its focus shifts toward trading across blockchain networks and away from its social-first
Summary
Ryan Kass says the wallet will serve as Coinbase’s “test kitchen,” bringing users new trading experiences across multiple networks. Coinbase will continue supporting Base while moving away from the app’s previous approach to first-party social networking. For Ryan Kass, Coinbase Wallet’s head of product, the rebrand reflects the app’s expansion beyond Base into a multichain trading platform. “The rebrand back to Coinbase Wallet is a representation that you can access any asset, regardless of what chain it's on, regardless of the brand of asset on crypto,” Kass told Decrypt.