Apple · TSMC · Gemini · European Union · Decrypt
Ternus used the stage to introduce a redesigned Siri and a new 2-nanometer chip, built with AI performance in mind
Compiled by KHAO Editorial — aggregated from 6 sources. See llms.txt for citation guidance.
✓ KHAO Verified
"This is the fastest chip ever put into an iPhone," Ternus said on stage, referring to the new A20 Pro.
Key facts
- It starts at $1,999 for 256GB and climbs to roughly $3,000 for the 2TB model, comes in dark blue and white, and is the first iPhone to support the Apple Pencil
- The iPhone 18 Pro keeps its 6.3-inch display and the Pro Max its 6.9-inch screen, largely unchanged from the iPhone 17 Pro generation
- IOS 27, which carries the new Siri AI and the rest of Apple Intelligence, arrives September 14
- Apple doubled it to a dual, 32-core design, after keeping the Neural Engine at 16 cores across three straight chip generations
Summary
Apple introduced Siri AI at its "Surprise and Shine" event on September 9, running on Google's Gemini technology under a deal reportedly worth about $1 billion a year, and confirmed it won't work on any iPhone or iPad in the European Union at launch. The iPhone 18 Pro and Pro Max ship with the A20 Pro, Apple's first chip built on TSMC's 2-nanometer process, featuring a dual Neural Engine with 32 cores, double the previous generation. Apple's first foldable, the iPhone Duo, starts at $1,999 for 256GB, tops out near $3,000, and won't reach stores until October, a month after the rest of the lineup. John Ternus ran his first keynote as Apple's chief executive on Wednesday, opening the "Surprise and Shine" event eight days into the job. Ternus used the stage to introduce a redesigned Siri and a new 2-nanometer chip, built with AI performance in mind.