Mark Zuckerberg · AI Agent · Meta · CNBC Technology
Meta pushes into personal AI agents as firm confronts public reckoning over privacy and safety
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Meta introduced its AI personal agent app on Tuesday and is asking a subset of users to pay at a time when the company and broader artificial intelligence industry face intensifying scrutiny and public skepticism.
Key facts
- Wang said the Muse personal agent will be available in either a free tier or through monthly subscription plans of $20 or $100, depending on usage
- Meta recently agreed to pay nearly $17 billion in a major settlement with a coalition of state attorneys general that had sued the company for misrepresenting the prevalence of harm on apps like
- The app, which was given the internal code name Hatch, is powered by the Muse Spark family of foundation models that Meta AI chief Alexandr Wang has been debuting at a breakneck pace since April
- But Meta is also under pressure from Wall Street to show returns on its AI investments, as the company tries to diversify its business and reduce its reliance on digital ads
Summary
The app, which was given the internal code name Hatch, is powered by the Muse Spark family of foundation models that Meta AI chief Alexandr Wang has been debuting at a breakneck pace since April. Meta said the Muse app lets people offload digital tasks like booking appointments, filling out electronic forms and even monitoring home security camera feeds to AI-powered assistants. "Behind the scenes, Muse might be doing advanced coding workflows, or building sophisticated integrations, or doing a lot of heavy lifting while keeping that sort of simple for the user," Wang said. Wang said the Muse personal agent will be available in either a free tier or through monthly subscription plans of $20 or $100, depending on usage.