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Apple event expected to debut foldable iPhone and new CEO John Ternus
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Apple's annual fall product showcase is expected to deliver two firsts: the company's first foldable phone and the debut of new CEO John Ternus, who succeeded longtime leader Tim Cook on Sept. 1.
Key facts
- By comparison, Apple's current top-of-the-line iPhone, the Pro Max 17, starts at about $1,200
- Apple's annual fall product showcase is expected to deliver two firsts: the company's first foldable phone and the debut of new CEO John Ternus, who succeeded longtime leader Tim Cook on Sept. 1
- The tech company also needs to show Wall Street that it is making strides on AI, with Apple viewed as a laggard compared with rivals like Alphabet, Melissa Otto, head of research at S&P Global
- Foldable phones have another advantage, according to tech consulting firm IDC: It's the only smartphone segment that's projected to grow in 2026
Summary
The event, which Apple is dubbing "Surprise and Shine," will start at 1 p.m. Apple has a lot riding on this year's event. The tech company also needs to show Wall Street that it is making strides on AI, with Apple viewed as a laggard compared with rivals like Alphabet, Melissa Otto, head of research at S&P Global Visible Alpha, told CBS News. "The market overall has been disappointed by the fact that Apple has not participated in this AI fever that the market seems to have caught, and so they're wondering, where do they go from here, and how does John Ternus take them there?