Polymarket · Instagram · The Block
LeBron James teases Polymarket partnership in new social media video
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★ Tier-1 Source
Philadelphia 76ers forward LeBron James teased a forthcoming partnership with Polymarket through a video posted to X and Instagram on Saturday, six weeks after traders across prediction market platforms traded more than $273 million worth of contracts tied to his decision to join the team.
Key facts
- Before James' decision was publicized, the 76ers traded near 9% odds while the Miami Heat stood around 45%, according to Legal Sports Report
- Polymarket reposted the X video less than an hour after it was posted at 8:30 a.m
- The 14-second video shows James entering a stylized Polymarket office before the company’s logo and the words “COMING SOON” appear
- James' latest free-agency decision led to $273 million worth of related contracts changing hands across prediction market platforms, Legal Sports Report reported, more than any individual game
Summary
A spokesperson for James told The Block that the video is a tease for a larger campaign that will be rolling out next week, that James's work with Polymarket will focus on football, and that his prior deal with DraftKings has expired. "Welcome to Polymarket HQ. The 14-second video shows James entering a stylized Polymarket office before the company’s logo and the words “COMING SOON” appear. The posts appear to be the first reveal of a formal relationship between James and Polymarket.