Broadcom · Canada · Ars Technica
Many SMBs find that VCF is unaffordable and stuffed with unnecessary offerings
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Speaking with The Register this week, Paul Turner, VCF’s chief product officer, said Broadcom’s new sales incentives encouraged the sales team to push VCF.
Key facts
- VMware hasn’t updated vSphere Standard since 2022 despite an updated version of vSphere arriving with VCF 9 in 2025
- Dean Colpitts, CTO of Canadian managed services provider Members IT Group (MITG), which VMware cut from its reseller program after 19 years of partnership last year, told Ars that MITG is not
- Speaking with The Register this week, Paul Turner, VCF’s chief product officer, said Broadcom’s new sales incentives encouraged the sales team to push VCF
- More information will likely come in October during VMware’s Explore conference in Frankfurt, Ram Velaga, president of Broadcom’s Infrastructure Software Group, told The Register
Summary
For many small-to-medium-sized businesses (SMBs), VMware has become too expensive. Broadcom’s acquisition of the virtualization firm brought the end of perpetual license sales and the arrival of pricey, stacked, subscription-based bundles that priced out many SMBs. The most obvious is VMware Cloud Foundation (VCF), VMware’s flagship private cloud bundle that has been Broadcom’s primary focus since taking over VMware. “We corrected this,” Turner told the publication.