Singapore · China · India · Fortune Technology
From a Singapore airport soundtrack to new AI-powered PCs, HP is looking for a new rhythm in Asia
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The music you hear as you walk through Singapore’s Changi Airport can’t be found on any playlist or album.
Key facts
- HP is now No. 276 on the Fortune Global 500, down from No. 194 in 2017
- Garage 2.0 harks back to HP’s roots in Palo Alto, where founders Bill Hewlett and Dave Packard started the company in the latter’s garage in 1939
- HP now expects AI PCs to make up 50% of the company’s total shipments by the end of the year, Bruce Broussard, HP’s interim CEO, told analysts at the company’s third-quarter earnings call on Aug. 27
- The company behind those tunes is Wubble AI, a Singapore-based startup that participated in HP’s “Garage 2.0” program, an accelerator that the company started in the Southeast Asian city in October
Summary
“If you’re walking through Changi, you’ll be hearing a soundtrack that is AI,” Michael Boyle, HP’s senior vice president and managing director for Greater Asia, told Fortune in early August. The company behind those tunes is Wubble AI, a Singapore-based startup that participated in HP’s “Garage 2.0” program, an accelerator that the company started in the Southeast Asian city in October 2025. Garage 2.0 harks back to HP’s roots in Palo Alto, where founders Bill Hewlett and Dave Packard started the company in the latter’s garage in 1939. “We’re looking at these founders and the speed that they can go without the complexity of being in a large organization, and it’s inspiring,” Boyle said.