Meta · India · Instagram · Rest of World
Meta accepts U.S. safety rules while pitching softer systems abroad
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In June, Indian actor Hiten Tejwani told his 732,000 followers that “Instagram is okay” in a reel promoting Meta’s Teen Accounts.
Key facts
- Teen Accounts, launched in 2024, gives 13- to 16-year-olds private accounts, screen-time limits, and age-appropriate content
- A November 2025 report by a Meta whistleblower and several online kids safety organizations evaluated 47 out of 53 safety features for teens
- Shah posted a promo reel for Teen Accounts for her 238,000 followers on July 7, coincidentally the same day Meta published a statement claiming it had “ zero-tolerance ” for child sexual abuse
- In June, Indian actor Hiten Tejwani told his 732,000 followers that “Instagram is okay” in a reel promoting Meta’s Teen Accounts
Summary
The reel was made after a Zoom call with Meta representatives, who explained what their campaign endorsed. There has been a global rise in the number of such reels in recent months, as Meta pursues influencer campaigns promoting Teen Accounts, particularly in countries that are mulling a social media ban for children under 16, according to a recent report by Tech Transparency Project, a Washington-based research organization. Meta is using parent influencers to both soften its image and fight back against the existential threat of social media bans for kids under 16, Katie Paul, director of Tech Transparency Project, told Rest of World. The campaign comes at a time when Meta is facing heat in the U.S. over child safety concerns.