Circle strikes Chelsea front-of-shirt sponsorship agreement featuring USDC
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Stablecoin issuer Circle (CRCL) has struck a sponsorship deal with Premier League soccer giant Chelsea to become its principal partner and official front-of-shirt sponsor.
Key facts
Tether's USDT accounts for $183.3 billion (62.7%) of that figure, and Circle's (USDC) accounts for $73.9 billion (25.3%), adding $1 billion over the past week
Reigning FIFA Club World Cup champions Chelsea began the 2026-27 season with a 3-2 victory away to Fulham on Monday, playing without a shirt sponsor
Announced Friday, the deal sees Circle and USDC branding on men's, women's, and academy shirts beginning with the 2026/27 season
In June, the UK's Financial Conduct Authority warned Premier League and other soccer clubs about sponsorship agreements with unauthorized crypto firms, urging them to consider financial crime
Summary
Announced Friday, the deal sees Circle and USDC branding on men's, women's, and academy shirts beginning with the 2026/27 season. The announcement comes as stablecoin adoption accelerates globally, dominated by U.S. dollar-pegged assets. USDC is positioned to operate under the GENIUS Act framework that President Donald Trump signed into law last year. Shared with The Block, Circle said stablecoins are moving from early adoption toward the mainstream by reducing the cost and friction of transferring value to broaden participation in the global economy.