Binance co-founders CZ and Yi He adopted Simpsons cartoon aliases ‘Homer’ and ‘Marge’ in company meetings
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Cryptocurrency power couple Changpeng “CZ” Zhao and Yi He, the two co-founders of Binance, the world’s largest crypto exchange, playfully adopted the aliases Homer and Marjorie (generally “Marge”) from The Simpsons when participating in company meetings or internal chat within the exchange and its subsidiaries.
Key facts
- In October 2025, the ex-Binace CEO was given a presidential pardon by President Donald Trump
- CZ resigned as the CEO of Binance in November 2023 after the U.S Department of Justice alleged he violated the Bank Secrecy Act
- According to Forbes, Zhao is the richest Canadian and the 17th-richest person in the world, with a net worth estimated at $111.1 billion as of April 2026
- In August 2022, Yi became the head of YZi Labs (formerly known as Binance Labs), a venture capital firm and family office associated with Zhao that invests in Web3, artificial intelligence
Summary
As well as being business partners, Zhou, who is known as “CZ,” and Yi have been romantically involved for some years, having met at OKCoin (now OKX) back in 2014. It didn’t take long for the rapacious crypto meme coin ecosystem to swoop on the news and create meme tokens in honor of the crypto power couple’s Simpsonian masquerade.