AI Slop · Cloudflare · Fortune Technology
Over 1 million people clicked LinkedIn’s ‘seems like AI slop’ button as the platform fights to keep ‘dead internet theory’
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Years after the “ dead internet theory ” became popular to describe the apparent takeover of online spaces by AI, LinkedIn is taking steps to avoid an early grave by slopification.
Key facts
- A Pew Research Center study published last week found that of 10,000 web pages collected in July 2026, 10% showed significant signs of AI authorship, compared with about 2% five years ago
- That includes Spotify, which said in July it removed 75 million bulk uploads and duplicate songs over the last 12 months—a massive chunk of the 100 million estimated uploads on its platform
- Cloud platform Cloudflare noted in April that for the first time, web traffic from AI surpassed that from human users, and as of Tuesday, bots accounted for 61.9% of search requests, compared
- In the first two weeks of the feature’s launch, more than 1 million people have clicked the “seems like AI slop” button, Srinivasan wrote last week
Summary
Last month, LinkedIn chief product officer Hari Srinivasan announced in a post on the platform that in an effort to improve the quality of users’ experience, the company would add a new feature, a “seems like AI slop” button, to allow users to flag posts that appear to be AI-generated. In the first two weeks of the feature’s launch, more than 1 million people have clicked the “seems like AI slop” button, Srinivasan wrote last week. “Despite the progress, we know we have more to do to ensure LinkedIn remains a place where you can find real people and real perspectives,” he said.