Mark Zuckerberg · iPhone · Google · Apple · China · Donald Trump · CNBC Technology
Apple’s next chapter: 3 pressing challenges facing Tim Cook’s successor as CEO
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Talk about big shoes to fill.
Key facts
- AAPL mountain 2011-08-24 Apple shares during Tim Cook's 15 years as CEO Cook took over as CEO of Apple on Aug. 24, 2011, after Jobs officially stepped down
- Both Google and Amazon will spend $200 billion or more in capex this year, and Apple will spend $20 billion in capex
- Since coming off the boil over the past month, Apple shares are down roughly 9.5% since their July 28 record-high close of $340 each
- At the time of the leadership transition, Apple's market capitalization was $349 billion, trailing EonMobil by roughly $9 billion
Summary
Investors have been rewarded handsomely over the course of his 15-year tenure, with shares rising around 2,205%, compared to the S & P 500 's 560% gain. AAPL mountain 2011-08-24 Apple shares during Tim Cook's 15 years as CEO Cook took over as CEO of Apple on Aug. 24, 2011, after Jobs officially stepped down. At the time of the leadership transition, Apple's market capitalization was $349 billion, trailing EonMobil by roughly $9 billion. Eon's market cap is currently $665 billion. Cook achieved this incredible value creation by innovating and protecting the iPhone business, building a services juggernaut, and putting wearables like the Apple Watch and AirPods on the map. And any of them who have ever had a tiff with him were on the wrong side," Jim Cramer said. While leaning on Alphabet 's Google to jump-start its AI features, Apple must figure out its long-term AI game plan.
While Big Tech companies have aggressively expanded their AI footprint, the iPhone maker has struggled to find its footing. During July earnings, CEO Sundar Pichai said that Search usage hit a record high during the World Cup this year.