Meta · Instagram · Facebook · Engadget
How to limit Instagram from applying your data for AI and ads
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You can keep Instagram from using your activity outside the app to influence the ads you get.
Key facts
- Meta began using interactions with its AI features as signals for content and ad personalization on December 16, 2025, in most regions
- Users in the EU and UK can object through Meta's Privacy Center and that right isn't a universal Instagram setting
- Meta began rolling out a broader Activity from other businesses control in July 2026
- In the European Region, Accounts Center also offers personalized or less-personalized ads under Ad preferences > Ad settings > Ad experience
Summary
Instagram can make an ad feel almost telepathic. There's no master switch that stops Instagram from collecting or using data. On top of that, Meta AI can use Facebook and Instagram activity to tailor its recommendations, too. Meta began rolling out a broader Activity from other businesses control in July 2026. To adjust this setting, open Instagram, go to your profile, tap the three-line menu and open Accounts Center.