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Wired · Japan ·

Influencers and Resellers Are Turning Empty Boxes Into Big Cash

2 min read

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But look what they’re joined by in that elite bracket: a Bottega Stardust Sparkling Rosé bottle and box (listed for $8,105), the box for a 1980s Rolex Explorer 1016 ($3,850), a “rare” Hermes Bolide box from Japan ($3,450), and a Suntory Hibiki bottle and box ($3,000). One big reason for this is that buyers are paying big bucks to acquire the original packaging for an item they want to auction off; selling the collectable with an original box almost always boosts the resale price. There are currently over 160,000 “empty box” listings on eBay (many under $25), and over 140,000 on eBay UK. There is also an illicit side to this business: Counterfeiters will acquire and use authentic boxes to ship fake products to buyers, hoping to bolster the illusion that the shipped item is real.

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