California · CNBC Technology
On Thursday the company rolled out Micron Research Labs, which will be headquartered in Boise and backed with $10 billion
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With the city's rapid expansion comes plenty of annoyances.
Key facts
- Ada County has swelled by around 19% since 2020, adding close to 95,000 people, according to estimates from Compass Idaho
- Additional AI-driven growth in the area is coming from Meta, which is building an $800 million data center 20 miles southwest, in Kuna, Idaho, that it says will create about 100 operational jobs
- On Thursday the company introduced Micron Research Labs, which will be headquartered in Boise and backed with $10 billion from Micron over the next decade
- As a longtime part of the Boise tech community, Crawforth bought Micron shares when they traded around $16 each, and said he still owns north of 1,500 to this day
Summary
Dave Petso has been a wealth manager in Boise, Idaho since the 1980s. For most of Petso's 45-year career, Micron, the hometown maker of computer memory, has been a boring enterprise tech company and, in his words, a "terrible investment. But almost four years into the artificial intelligence craze, the sleepy semiconductor company is one of the hottest names on the planet, turning many of Petso's clients into sudden millionaires. "You've got a boatload of money now, and it's all tied up in one company," Petso said in an interview. Across Boise, a Mountain West city of about 250,000 residents that's best known for outdoor adventures and the blue turf football field at Boise State University, the Micron boom is showing up in the form of job growth, new construction projects, a bustling dining scene and an influx in new residents.