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Gen Z favors ETFs and trades less than older cohorts: Binance
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Binance data showed Gen Z allocating a growing share of equity activity to ETFs while trading less frequently and using less leverage than older working-age cohorts.
Key facts
- The positions had reversed by Friday, with Token Terminal showing xStocks at $610.7 million and bStocks at $579.6 million, representing 22.3% and 21.2% of the roughly $2.7 billion market, respectively
- Among Gen Z direct-equity accounts, 22% had never placed a sell order, compared with 19% of Gen X accounts and 9% of Baby Boomer accounts
- The broader tokenized stock market has continued to expand, with RWA.xyz tracking $2.43 billion in distributed value as of Friday, up about 5% over the past 30 days
- ETFs accounted for 21.9% of Gen Z net equity inflows in July, up from 18.5% in June, while the share going to individual stocks fell to 74.2% from 77%
Summary
Gen Z traders on Binance are allocating a growing share of their equity activity to exchange-traded funds (ETFs), with the products accounting for 25% of the cohort’s trading volume in early August, according to Binance Research. ETFs accounted for 21.9% of Gen Z net equity inflows in July, up from 18.5% in June, while the share going to individual stocks fell to 74.2% from 77%. The analysis examined activity across direct equities, tokenized stocks and traditional finance perpetuals, comparing Gen Z accounts with Millennials, Gen X and Baby Boomers on measures including trading frequency, net flows and leverage use. The younger cohort traded less frequently than other working-age generations across all three products.