Meta · France · Instagram · The Guardian Technology
Despite being marketed as the latest must-have gadget, Meta’s smartglasses, which can record video footage while being worn
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There are widespread fears about the glasses being used to film people, especially women, without their consent, and the resultant footage being posted on social media.
Key facts
- After posting the video, Hooson, who shares his passion for home design and cycling to his 224,000 Instagram followers, says he lost a “good 50 to 100” followers
- While the glasses have proved unpopular with some online, they sold 7m pairs in 2025 alone
- Amid the buzz of the Tour de France finale, Oliver Hooson filmed himself whipping up a delicious-looking flat white for a fellow cycling enthusiast
- Deena Lang, a parenting influencer, first got her hands on a pair of the glasses from Meta
Summary
It was hardly an offensive video. Amid the buzz of the Tour de France finale, Oliver Hooson filmed himself whipping up a delicious-looking flat white for a fellow cycling enthusiast. Despite being marketed as the latest must-have gadget, Meta’s smartglasses, which can record video footage while being worn, have faced a vicious backlash, particularly relating to concerns about surveillance. Things reached a peak this summer when Kylie Jenner collaborated with Meta to launch a pair, leading to a flurry of influencers showing off their trendy, Kardashian-approved goggles. Hooson says that, while some of the comments left on his video were “savage”, he is fully in support of their message.