OpenAI · TikTok · BBC Technology
Disney agrees agreement to let TikTokers tap its films and TV indicates in videos
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Disney and TikTok have agreed a deal which will allow creators to use clips from Disney films, including its subsidiaries, in their videos.
Key facts
- Last year, a report from Oxford Economics said YouTube content creators contributed £2.2bn to the UK economy in 2024 and supported 45,000 jobs
- Neither company shared financial details of the agreement, although it follows the collapse of a $1bn (£745m) deal between Disney and OpenAI which would have let people use its characters
- TikTok said its platform saw an average of 6.5 million posts relating to film and TV per day last year
- It means clips from hit franchises like Star Wars, Toy Story and the Marvel Cinematic Universe will soon start popping up in videos
- which will also be shared on Disney's short-form video platform
Summary
It means clips from hit franchises like Star Wars, Toy Story and the Marvel Cinematic Universe will soon start popping up in videos - which will also be shared on Disney's short-form video platform, Verts. The scheme will be launched in the US before being rolled out to other countries. Neither company shared financial details of the agreement, although it follows the collapse of a $1bn (£745m) deal between Disney and OpenAI which would have let people use its characters in AI-generated videos. That agreement was cancelled in March when OpenAI shut down its AI video generation tool Sora, citing a decision to focus on other parts of its business.