AT&T · Galaxy Digital · Decrypt
Galaxy Puts Its Name on Texas Tech's Stadium in a 15-Year, Crypto-Native Deal
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Starting with the 2026 season, Texas Tech's football stadium—currently Jones AT&T Stadium —will be rebranded Galaxy Stadium.
Key facts
- FTX tried it with an NBA arena, right before it imploded, a useful reminder that 15-year deals with crypto companies carry 15-year risk
- Starting with the 2026 season, Texas Tech's football stadium—currently Jones AT&T Stadium —will be rebranded Galaxy Stadium
- With this deal, worth more than $70 million, Galaxy becomes the official data center and digital assets partner of Texas Tech Athletics, with branding across football and men's and women's
- The team opens its new era in Galaxy Stadium on Sept. 5 against Abilene Christian
Summary
Texas Tech has secured a $70 million, 15-year naming rights deal with Galaxy Digital to rebrand its football stadium. The partnership establishes Galaxy as the official digital assets partner and creates new NIL opportunities for student-athletes. This deal supports Galaxy’s strategic shift from crypto trading toward large-scale AI and high-performance computing infrastructure in Texas. The timing is convenient for the Red Raiders.