Anthropic · OpenAI · Claude · Sam Altman · Apple · The Atlantic Technology
It’s one thing to mention the possibility of hitting the brakes on AI progress
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In an impressive challenge to the idea that no publicity is bad publicity, Anthropic is now promoting itself with images of disaster, death, and human suffering.
Key facts
- Here is a leading AI company worth nearly $1 trillion arguing that the technology it is racing to commercialize may well imperil the world
- The AI company’s latest ad, which debuted during a World Cup match last week, is a perplexing 90-second artifact
- We founded Anthropic because we believe the impact of AI might be comparable to that of the industrial and scientific revolutions, but we aren’t confident it will go well,” the company wrote in 2023
- Anthropic is at war with itself,” their colleague Matteo Wong wrote in January
Summary
The AI company’s latest ad, which debuted during a World Cup match last week, is a perplexing 90-second artifact. Halfway through, the ad moves from dystopian film trailer to feel-good corporate ad. The team see a photo of a mother sitting beside her daughter as a voice speculates that AI will allow her to be a better mom. Finally, text flashes on the screen: “There’s hope in hard questions.” In the background, they see the ocean. The commercial is tone-deaf. It’s one thing to mention the possibility of hitting the brakes on AI progress; it’s another to overlay the question on an image of dead Americans. Some people likened it to hypothetical ads by oil companies professing concerns about the environment.