Anthropic · Claude · India · Mythos · U.S. · TechCrunch AI
Anthropic starts localizing Claude pricing for India, its biggest market after the US
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Anthropic has started localizing Claude’s pricing in India, its biggest market outside the U.S., as global AI companies increasingly tailor their offerings to win users in the world’s most populous nation.
Key facts
- That expansion faced a setback in June when Anthropic abruptly suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers and startup founders
- Anthropic has also partnered with Indian IT services giants Infosys and Tata Consultancy Services in recent months as it looks to scale enterprise AI deployments
- However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India’s widely used instant payments network
- The Indian rupee pricing comes amid Anthropic’s growing focus on India
Summary
Local pricing has begun to appear for some users in India on Claude’s website and mobile apps. Claude users in India have long sought rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. On Claude’s website in India, Anthropic is listing Claude Pro at ₹2,000 (about $21) a month when billed annually, compared with $17 a month in the U.S. Claude Max starts at ₹11,999 (around $125) a month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat a month, compared with $20 in the U.S. The India prices include local taxes. The Indian rupee pricing comes amid Anthropic’s growing focus on India.