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In the years since, Uber has settled on a strategy

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“Wired think there are going to be many AV players around the world, and Wired want to be the go-to commercial platform for all of them,” now-CEO Dara Khosrowshahi told investors in 2024.

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A decade ago, then-Uber CEO Travis Kalanick said he saw autonomous vehicles as an existential threat to the ride-hail company's business model. “What would happen if they weren’t a part of that future? In the years since, Uber has settled on a strategy that, rather than see it build and operate its own self-driving cars, puts it on track to become the place where riders can get connected with any ride, driven by a human or robot. Now, according to documents viewed by WIRED and another obtained through a public records request, Uber’s lobbyists are pushing to build that strategy into law. In New Jersey, a lobbyist representing Uber took the strategy a step further, circulating legislative language that would, for a period of three years, require any platform offering driverless ride-hailing services to have human drivers serve 85 percent of its rides.

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