Japan · Meta · Agentic AI · AI Agent · CoinDesk
Meta's Chief Data Officer Confirms Agentic Commerce is the "Next Tier of Business"
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In a wide-ranging conversation on CoinDesk Spotlight, Schultz laid out a view of Meta's future in which agentic commerce is not a product category but an inevitability.
Key facts
- Fortune Business Insights predicts it will grow to $39.53 billion by 2034, largely driven by AI
- Digital assets posted a third consecutive quarter of losses in Q2 2026, the longest losing streak since the 2022 bear market, as institutional capital rotated into AI equities and Bitcoin ETFs
- In Brazil and India Schultz said Meta has more than a million small businesses doing commerce in conversation on WhatsApp
- The project was eventually rebranded as Diem before being abandoned in 2022 under sustained regulatory pressure
Summary
"We think it might be the next tier of business for our entire company," he told host, Sam Ewen. Schultz framed the agentic economy the same way science fiction author William Gibson framed the future: already present, not yet mainstream. "We are building business agents for all businesses," he said. The use case he outlined was deliberately mundane: coordinating a child's birthday party.