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XRP Logo Lands on Kansas Jayhawks Jerseys as Ripple Inks Multi-Year Deal
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Ripple, the payments company whose founders created the XRP cryptocurrency, has inked a multi-year sponsorship deal with the University of Kansas Athletics that will place the XRP logo on the jerseys of all Kansas athletic teams.
Key facts
- The Ripple-linked token notched a new all-time high of $3.65 last year, but has since fallen nearly 71% to trade around $1.07
- FTX, the collapsed crypto exchange whose founder Sam Bankman-Fried was convicted for fraud, famously bought the naming rights for the stadium that hosts the Miami Heat NBA franchise in 2021—only
- As part of the agreement, XRP also becomes the official cryptocurrency of Kansas Athletics
- Ripple, the payments company whose founders created the XRP cryptocurrency, has inked a multi-year sponsorship deal with the University of Kansas Athletics that will place the XRP logo on the jerseys
Summary
Ripple has signed a sports marketing deal with the University of Kansas to make XRP the official crypto of Kansas Athletics. The deal places the XRP logo prominently on the jerseys of sporting teams at the university. The company will also fund educational programs about traditional finance and digital assets for student-athletes. As part of the agreement, XRP also becomes the official cryptocurrency of Kansas Athletics.