Cuba · Fortune Technology
How David Senra launched the podcast the world’s most powerful CEOs can’t stop listening
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David Senra will tell you he doesn’t care if you listen to his podcast.
Key facts
- According to him, his listeners now include Jeff Bezos, Shopify CEO Tobi Lutke, Coinbase CEO Brian Armstrong, Michael Dell, and Spotify CEO Daniel Ek
- Brad Jacobs, the serial acquirer who has launched eight separate billion-dollar companies, wrote in his book “How to Make a Few More Billion Dollars” that a single Founders episode directly resulted
- In 2018, unable to sleep one night, he reread Paul Graham’s essay “How to Do What You Love” and made a decision
- There is no Cost Per Mile (CPM), a digital marketing metric that represents the cost an advertiser pays for every 1,000 impressions
Summary
For five and a half years after he launched Founders in 2016, almost nobody did listen. “I told everyone, from day one, even with a single listener, that I was going to do this whether anybody listened or not,” he told me over FaceTime the first time they spoke. The proof is in the RSS feed. Founders began in Senra’s Miami kitchen with a hundred-dollar microphone. In 2018, unable to sleep one night, he reread Paul Graham’s essay “How to Do What You Love” and made a decision.