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The Taylor Swift economy: Star-studded wedding at Madison Square Garden lifts luxury brands Christian Dior, Christian

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A "Just Married" sign is displayed on Madison Square Garden during a wedding between singer Taylor Swift and National Football League player Travis Kelce on Friday, July 3, 2026, in New York.

Taylor Swift and Travis Kelce married Friday night at Madison Square Garden, where actor Adam Sandler was the surprising officiant at a ceremony and Stevie Nicks performed among a crowd packed with stars of sports and entertainment.

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The couple did not have bridesmaids or groomsmen, instead having Swift’s younger brother Austin Swift serve as her man of honor with Kelce’s big brother and podcast co-host Jason Kelce his best man, Swift’s publicist Tree Paine said in an email. The bride and groom’s outfits came from Christian Dior Haute Couture and its designer Jonathan Anderson with shoes custom-made by Christian Louboutin. The long anticipated union of sports and song brought hype to new heights at a venue made more for historic NBA games and bucket-list concerts.

Read full article at Fortune Technology →