Google · United Kingdom · Google AI Blog
Unlocking Britain’s next era of productivity: Building a nation of AI trailblazers
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The top 15% of AI users report stronger performance reviews, pay increases and substantial time savings.
Key facts
- The research reveals that workplace AI adoption has doubled in the past year, (up to 73%, from 34% in 2025)
- In 2025, Google’s tools supported £140 billion in economic activity across the UK
- equivalent to the economy of Greater Manchester — This is a key element of their partnership with the Government to help achieve their goal of training 10 million workers in AI skills by 2030
- Their nationwide AI upskilling initiative, AI Works for Britain, aims to tackle this specific uneven adoption challenge, and builds on their Google Digital Garage programme
- which has already trained
Summary
They've worked with Public First on one of the most comprehensive UK AI adoption studies to date. Their analysis reveals that AI usage is a spectrum, with most of the UK’s workforce still stuck in early-stage adoption. ‘The AI Practitioners’ (37%) - Intermediates using AI as a reliable daily tool. ‘AI Trailblazers’ (15%) - Advanced users pushing boundaries and finding entirely new ways to work.