Google · Amazon · BBC Technology
E-scooters being advertised for commuting despite UK road ban
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Retailers including Amazon, Argos and Currys have been found to advertise e‑scooters for use on public roads and paths, despite this being against UK law.
Key facts
- According to government estimates, external, there were 10 deaths and 485 serious injuries in e-scooter collisions in 2025
- The Department for Transport has said, external there could be up to 1.2 million privately-owned e-scooters in the UK
- In 2025, the retailer had an e-scooter advert banned, external by the Advertising Standards Authority (ASA), which said in its ruling the ad "omitted significant information about legal limitations
- An investigation from the Press Association (PA) found major brands and independent sellers were promoting their use on the roads
Summary
An investigation from the Press Association (PA) found major brands and independent sellers were promoting their use on the roads. But only rented e-scooters can legally be ridden on roads, cycle paths and in parks in the UK. But smaller retailers still appear to be promoting e-scooters for commuting or riding in towns and cities. PA said an e-scooter for sale on Amazon was recommended for "urban commuting".