Qualcomm · U.S. · Canada · Fortune Technology
CFOs are bullish on their own firms—even as they turn bearish on the economy
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CFOs can’t control the economy, but they increasingly believe they can control the outcome for their own companies.
Key facts
- Adriano Duarte was promoted to EVP and CFO of Provident Bank and Provident Financial Services, Inc. (NYSE: PFS), a New Jersey-based financial institution, effective July 1
- Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts— see the most recent edition
- Denton was appointed EVP and CFO of Nike, Inc. ( No. 99 ), effective Aug. 17
- Steve Cirulis was appointed CFO and chief strategy officer at The Wendy's Company (Nasdaq: WEN), effective June 23
Summary
That tension—what Deloitte calls a “paradox of promise versus pessimism”—is a defining theme in the firm’s North American Q2 2026 CFO Signals survey, Ed Hardy, U.S. financial services leader at Deloitte, told me. About a third (33%) of respondents said the economy in North America is bad, compared to only 5% who felt this way in the first quarter. “The macroeconomic outlook has dipped for two consecutive quarters,” Hardy said. The divergence reflects a deeper shift in how finance chiefs are operating.